The George Washington University (GWU) is pleased to present the 12th Electoral Campaign Strategies Seminar entitled "Keys to a Successful Campaign. Principles and Tools for Victory".

The social and cultural diversity of our continent is manifested, among other things, in the ways and forms in which electoral processes and politics are developed in Latin America. Beyond the political and socio-economic particularities of each country, all successful electoral campaigns have a number of elements in common. In this seminar we will deal with just that: the keys to a successful campaign.

We will discuss, based on successful experiences throughout the region, how to establish an efficient and disciplined organization, how to raise funds adequately and according to the needs of a campaign, how to create a viable and realistic plan and strategy, how to develop a communications strategy according to the demands of the electorate, how to adapt to new trends and technologies, and finally, how to ensure that all these principles are effectively applied to achieve success.

The lectures will be given at our University Campus in Washington, DC from March 14-18, 2011.

 

Topics covered: Surveys and Research, Political Advertising and Marketing, Campaign Organization and Planning, Message Development, Targeting, Direct Contact, Campaign Management and Political Leadership, Low Budget Media Production, Volunteer Recruitment and Organizing, Grassroots Mobilization, Coalition Building, New Technologies, Election Strategy and more

 

Cases to analyze: Juan Manuel Santos in Colombia, Enrique Peña Nieto in the state of Mexico, Chris Christie in New Jersey, Marco Rubio in Florida and other Republican candidates in 2010, Obama in 2008, Sebastián Piñera in Chile and more.

The George Washington University is considered "the most prestigious university in the United States for political professionals" ("The hottest university in the nation for 'political junkies'", Newsweek Magazine 2005) and "the elite in political strategy learning" ("The West Point of the Political Wars", New York Times).

Our school, The Graduate School of Political Management (GSPM), as part of GWU, has joined forces with prestigious organizations worldwide and with consultants who are developing innovative projects, the same ones that will accompany us in this event.