Aveteran of the last 4 U.S. presidential elections with a specialty in the Latino vote, he is one of the leading advertising and media consultants in the U.S. and Latin America, with over 25 years of experience in advertising, political marketing and news.

Cesar was Hispanic Creative Director/Producer for Bush-Cheney 2000, was a member of the Media and Strategy team for Bush-Cheney 2004, McCain 2008 and Romney-Ryan 2012. And he was a member of the Hispanic team for Jeb Bush 2016

César specializes in branding (both in terms of pulblicity and media character development).

He has prepared dozens of candidates in the U.S. and Latin America, including the last three presidents of Guatemala, for debates.

César has received numerous awards for his advertising work such as 2 Clio awards, 1 EFFIE award, Telly, Mobius and Addy. He was named "Creative All Star" by Adweek magazine. Cesar was a member of the production team of Noticiero Nacional Univision.

Member of the Center for Political Management since 2003, he has presented in forums and academic institutions in various parts of the world where he can be included: Harvard University, George Washington University, Universidad de Salamanca Spain, Tecnológico de Monterrey Mexico to name a few.