More than 150 experts will participate in the tenth International Seminar on Political Communication 'Keys to the future of communication for leaders, governments and parties', which will be held this Friday at the Universidad Pontificia Comillas (ICADE), according to the organization's press release.

The event, which is organized by MAS Consulting Group and The George Washinton University, brings together international and national experts who will analyze the situation and future perspectives of political communication, the new forms of communication between citizens and politicians and the new channels, tools and languages that have been consolidated in the last decade.

The founder of GMMB, the advertising agency for Barack Obama's 2008 and 2012 campaign, Jim Margolis; the Republican Party's advisor on all its campaigns from 2000 to Mitt Romney's, Cesar Martinez; and The George Washington University professor and Democratic Party consultant Peter Fenn; are the three international speakers who will participate in the event.

Antoni Gutiérrez-Rubí, communications consultant, Andoni Aldekoa, managing director of the Bilbao City Council and Daniel Ureña, managing partner of MAS Consulting Group, will also speak at one of the scheduled round tables. The three national consultants will analyse the course of political communication after the Obama era.

This Seminar is the tenth anniversary of the collaboration agreement between The George Washington University and MAS Consulting Group. Throughout these years, more than 900 municipal, regional and national leaders and consultants have been trained in some of the programs organized by both entities in Spain.