Every electoral campaign has a maxim: the mobilization of the vote. But when the system demands a prerequisite such as voter registration, such mobilization becomes a common good.

In this context, campaigns like the one launched last Tuesday by the U.S. group Mi Familia Vota. USA Tu Poder aims to mobilize the U.S. Hispanic electorate in the face of the 'mid terms', the elections that will take place on November 6 and that will define the control of Congress, a third of the Senate, elect 36 governors and many other positions at both local and state level.

The goal is to promote Hispanic registration in their places of residence to achieve a greater weight of this population segment in the U.S. electoral process. According to Latino Decisions, 60% of U.S. Hispanics (57 million) were born in the country and another 20% have citizenship; that is, 35.6 million potential voters who will only be if they register in advance.

This is how Mi Familia Vota, whose work has resulted in the registration of 100,000 voters in the last six months, understands the commitment of Mi Familia Vota. USA Tu Poder defines itself as a non-partisan campaign that does not seek to guide the vote; on the contrary, it seeks to mobilize the voter, to empower him or her.

Mi Familia Vota has the support of renowned Hispanic figures, such as journalist María Elena Salinas and actress Diane Guerrero, as well as the strategic advice of César Martínez, founder of MAS Consulting, who has worked on five U.S. presidential campaigns.

"When it comes to mid-term elections, Hispanics lag behind other groups of American voters in terms of showing up to vote, something that has to change," explains Martinez, who emphasizes the duty of Hispanics to assume their responsibility as citizens: "This is also our country and we have the responsibility as citizens to be active players in the electoral processes at all levels of government, from city halls to Congress, because in the end it all comes down to this: 'He who votes is the one who has the power, the one who rules.