César Martín, president of MAS Consulting USA, has been awarded a Reed Award in the "best Grassroots Organization" category for his radio, television and digital campaign for Mi Familia Vota in the 2018 U.S. elections. The campaign was designed and produced by César Martínez in collaboration with Andrea de Anda and Alejandra Félix of Ojiva Consultants.

The Mi Familia Vota movement has conducted a series of Hispanic outreach activities in Arizona, California, Colorado, Florida, Nevada and Texas, including voter workshops, voter registration drives and voter mobilization at all levels of government.

Specifically, the winning campaign in this edition of the Reed Awards was designed with the slogan "VoteNOTrumpadas" and was developed in both Spanish and English through television and radio ads. In addition, there were two digital campaigns starring journalist María Elena Salinas- "USA Tu Poder"-and actress Diane Guerrero, targeting millennial voters.

"The main message was to convince Hispanic voters that political power is in their votes, as long as they exercise that power," explained Cesar Martinez. As he noted, Mi Familia Vota launched an unprecedented campaign that resulted in the Hispanic vote increasing its influence in Arizona, California, Colorado, Nevada and Texas.