Exclusive: Lincoln Project’s New Ads Target Latino Voters in Critical 2020 States

The Lincoln Project, the group of former Republican campaign veterans who have made it their mission to defeat President Donald Trump, much to his chagrin, are continuing their pivot to targeting Latino voters in the critical states of Florida, Arizona, and Texas, Newsweek has learned exclusively.

The new bilingual, six-figure ad buy on television and digital is aimed at Puerto Ricans in Florida and Latino voters in Arizona and Texas, and represents the first salvo in micro-targeting Hispanics who the group feels has reason to dislike Trump’s leadership and rhetoric on issues that matter to them.

The Florida ad, obtained by Newsweek, invokes the 3.5 million U.S. citizens who live on the island, and how they were devastated by Hurricane Maria and subsequent earthquakes, causing many of them to flee to Florida. The ad goes on to say Trump’s response was to question the mounting death toll that reached into the thousands, casting his statement “as lies and disrespect.”